Curriculum Design and Instruction to Teach

Business: Product Development and Pricing:


Author: Charles Hayes:



Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plans:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


After You have read and studied this

curriculum, you should be able to:


I. Introduction:



1. Explain the difference between a product

and a value package and between a product

line and a product mix.

2. Describe how businesses create product

differentiation for their goods and services

in both the consumer and industrial markets.

3. List the six functions of packaging.

4. Give examples of a brand, a brand name, and a

trademark, and explain how to prevent a brand

name form becoming generic.

5. Explain the role of product managers and the

five steps of the new-product development

process.

6. Identify and describe the stage of the product

life cycle and describe marketing strategies at

each stage.

7. Give examples of various pricing objectives and

show how break-even analysis helps in pricing

decisions.

II. REFERENCES:

III. PAPERBACK:

IV. 150 PAGES: