Curriculum Design and Instruction to Teach

Business: Marketing Principles:


Author: Charles Hayes:

Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


After You have read and studied this

curriculum, you should be able to:

I. Introduction:

1. Define marketing and summarize the steps

involved in the marketing process.

2. Describe marketing?s changing role in society

and the merging of the marketing concept with

total quality management.

3. Illustrate how marketing is evolving from mass

marketing to custom marketing.

4. List the eight functions of marketing and the

utilities created by marketing, and give

examples of each.

5. Apply the four parts of marketing research

process to a business problem.

6. Differentiate between consumer and industrial

markets and compare the various forms of

market segmentation.

7. Discuss present and future prospects for careers

in marketing.

II. REFERENCES:

III. PAPERBACK:

IV. 150 PAGES: