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Marketing Principles
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Curriculum Design and Instruction to Teach
Business: Marketing Principles:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
After You have read and studied this
curriculum, you should be able to:
I. Introduction:
1. Define marketing and summarize the steps
involved in the marketing process.
2. Describe marketing?s changing role in society
and the merging of the marketing concept with
total quality management.
3. Illustrate how marketing is evolving from mass
marketing to custom marketing.
4. List the eight functions of marketing and the
utilities created by marketing, and give
examples of each.
5. Apply the four parts of marketing research
process to a business problem.
6. Differentiate between consumer and industrial
markets and compare the various forms of
market segmentation.
7. Discuss present and future prospects for careers
in marketing.
II. REFERENCES:
III. PAPERBACK:
IV. 150 PAGES:
Business: Marketing Principles:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
After You have read and studied this
curriculum, you should be able to:
I. Introduction:
1. Define marketing and summarize the steps
involved in the marketing process.
2. Describe marketing?s changing role in society
and the merging of the marketing concept with
total quality management.
3. Illustrate how marketing is evolving from mass
marketing to custom marketing.
4. List the eight functions of marketing and the
utilities created by marketing, and give
examples of each.
5. Apply the four parts of marketing research
process to a business problem.
6. Differentiate between consumer and industrial
markets and compare the various forms of
market segmentation.
7. Discuss present and future prospects for careers
in marketing.
II. REFERENCES:
III. PAPERBACK:
IV. 150 PAGES:
