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Marketing Concepts & Applications - Advertising
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Curriculum Design And Instruction To Teach
Marketing: Marketing Concepts & Applications:
Advertising:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Advertising:
1. The Nature and Scope of Advertising:
A. The Source:
B. The Message:
C. The Receiver:
2. Advertising Management:
a. Advertising Objectives:
B. Developing the Message:
C. Selecting the Media:
E. Measuring the Effectiveness of Advertising:
3. Advertising Agencies:
A. What an Advertising Agency Does:
B. Compensation of Advertising Agencies:
C. Reasons for Using and Advertising Agenecy:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
Marketing: Marketing Concepts & Applications:
Advertising:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Advertising:
1. The Nature and Scope of Advertising:
A. The Source:
B. The Message:
C. The Receiver:
2. Advertising Management:
a. Advertising Objectives:
B. Developing the Message:
C. Selecting the Media:
E. Measuring the Effectiveness of Advertising:
3. Advertising Agencies:
A. What an Advertising Agency Does:
B. Compensation of Advertising Agencies:
C. Reasons for Using and Advertising Agenecy:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
