Marketing Concepts & Applications - Determining & Managing The Marketing Channels

Curriculum Design And Instruction To Teach

Marketing Concepts and Applications:

Determining and Managing The Marketing

Channels:


Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:



Topics Include:


* Introduction:

I. Determining and Managing the Marketing

Channels:

1. The Nature of the Channel of Distribution:

A. Channels for Consumer Products:

B. Channels for Industrial Products:

C. Multiple Distribution Channels:

2. Criteria for Determining Distribution Strategy:

A. Market Coverage:

B. Control:

C. Costs:

3. Determining the Quantitiy And Quality of

Intermediaries:

4. Channel Management: Gaining Cooperation and

Avoiding Conflict:

A. The Nature of Channel Conflict:

B. Reducing conflict to Increase Cooperation:

C. The Legal Environment of Distribution:

5. The Nature of Physical Distribution:

A. Forecasting Demand:

B. Order Processing:

C. Inventory Management:

D. Storage:

E. Materials Handling:

F. Protective Packaging:

G. Transpotation:

H. The Goals of Physical Distribution:

I. The Total Cost Approach to Physical Distribution:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

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* 75 WHITE PAGES: 8x11"

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* 2007 Charles Hayes: