Marketing Concepts & Applications - Price Administration

Curriculum Design And Instruction To Teach

Marketing: Marketing Concepts and Applications:

Price Administration:


Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:



Topics Include:



* Introduction:

I. Price Administration:

1. Pricing Policies:

A. The Skimming Policy:

B. The Penetration Policy:

C. Other Pricing Policies:

2. Strategic Price Adjustments:

A. Demand-Related: Adjustments-Psychological

Pricing:

B. Other Forms of Price-Product Adjustment:

C. Pricing Products over the Life Cycle:

3. Price Administration:

A. Discounts:

B. Leasing:

C. Geographical Pricing:

4. The Leagal Environment of Pricing:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 75 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: