Marketing Concepts & Applications - Communication & The Promotional Mix

Curriculum Design And Instruction To

Teach Marketing Concepts and Applications:

Communication and The Promotional Mix:




Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:



Topics Include:

* Introduction:

I. Communication and the Promotional Mix:

1. Communication in Marketing:

A. Marketers and Communication:

B. The Communication Proeess:

2. The Nature of the Promotional Mix:

A. Advertising:

B. Personal Selling:

C. Sales Promotion:

D. Public Relations:

E. Publicity:

F. The Objective of The Promotional Mix:

G. The Importance of Promotion.

3. Determining The Promotional Budget:

A. Percent of Sales:

B. Competitive Parity:

C. All Available Funds: (Total Allocation):

D. Task (Objective) Approach:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 75 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: