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Wholesaling & Retailing

Wholesaling & Retailing

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  • Description
Curriculum Design and Instruction to Teach

Business: Distribution, Wholesaling, and

Retailing:


Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


After You have read and studied this

curriculum, you should be able to:


I. Introduction:

1. Explain why we need marketing middlemen.

2. Give examples of how middlemen perform

the five utilities.

3. Discuss how a manufacturer can get

wholesalers and retailers in a channel system to

cooperate by the formation of systems.

4. Describe in some detail what is involved in

physical distribution management.

5. Describe the various wholesale organizations

that assist in the movement of goods from

manufacturers to consumers.

6. List and explain the ways that retailers compete.

7. Explain the various kinds of non store retailing.

II. REFERENCES:

III. PAPERBACK:

IV. 150 PAGES:
... [Full Description]

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