Marketing Research - Data Collection - Sample Size & Statistical Theory

Curriculum Design and Instruction to Teach

Marketing Research: Data Collection:

Sampling: Sample Size and Statistical Theory:


Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:

* Introduction:

I. Sample Size and Statistical Theory:

A. Learning Objectives:

B. Determining the Sample Size: Ad Hoc Methods:

1. Rules of Thumb:

2. Budget Constraints:

3. Comparable Studies:

4. Factors Determining Sample Size:

C. Population Characteristics/Parameters:

D. Sample Characteristics/Statistics:

E. Sample Reliability:

F. Interval Estimation:

G. Sample Size Question:

1. Determining the Population Standard Deviation:

H. Proportions:

I. Coefficient of Variation:

1. Several Questions:

J. Stratified Sampling:

K. Multistage Design:

L. Sequential Sampling:

M. Summary:

N. Case: Pacific Gas & Electric:

O. Case: Currency Concepts International.

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 100 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: