Marketing Research - Data Collection - Standardized Sources Of Marketing Data

Curriculum Design and Instruction to Teach

Marketing Research: Data Collection:

Standardized Sources of Marketing Data:


Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:

* Introduction:

I. Standardized Sources of Marketing Data:

A. Learning Objectives:

B. Retail Store Audits:

1. Nielsen Retail Index:

C. Consumer Purchase Panels:

1. Advantages of Consumer Panels:

2. Limitations of Consumer Panels:

D. Scanner Services and Single-Source Systems:

1. Scanner-Based Audit Services:

2. Single-Source Systems:

E. Media Related Standardized Sources:

1. Nielsen Television Index:

2. Arbitron Diary Panel:

3. Starch Scores:

4. Multimedia Services:

F. Applications of Standardized Sources of Data:

1. Measuring Product Sales and Market Share:

2. Measuring Advertisement Exposure and

Effectiveness:

3. Measuring Promotion Effectiveness:

4. Estimation and Evaluation of Models:

G. Summary:

H. Case: Promotion of Rocket Soups:

I. Case: Kerry Gold Products, Ltd:

J. Case: Paradise Foods:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 50 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: