Marketing Research - Sampling - Hypothesis Testing - Basic Concepts & Tests Of Associations

Curriculum Design and Instruction to Teach

Marketing Research: Data Collection:

Sampling: Hypothesis Testing: Basic Concepts

and Tests of Associations:


Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:


* Introduction:

I. Hypothesis Testing: Basic Concepts and Tests of

Associations:

A. Learning Objectives:

B. The Logic of Hypothesis Testing:

1. An Illustrative Example:

C. Steps in Hypothesis Testing:

D. Basic Concepts of Hypothesis Testing:

1. The Null and Alternative Hypotheses:

2. Choosing the Relevant Statistical Test and the

Appropriate Probability Distribution:

3. Choosing the Critical Value:

E. Cross-Tabulation and Chi-Square:

1. The Concept of Statistical Independence:

2. Chi-Square as a Test of Independence:

3. Measures of Association for Nominal Variables:

4. The Chi-Square Goodness-of-Fit Test:

F. Summary:

G. Case: Medical Systems Associates: Measuring

Patient Satisfaction:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

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* 2007 Charles Hayes: