Marketing Research - E-Commerce - Relationship Marketing & Marketing Intelligence

Curriculum Design and Instruction to Teach

Marketing Research: Applications: Emerging

Applications of Marketing Intelligence:

Database Marketing, E-Commerce, Relationship

Marketing, and Marketing Intelligence:






Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:

* Introduction:

I. Emerging Applications of Marketing Intelligence:

Database Marketing, E-Commerce, Relationship

Marketing, and Marketing Intelligence:

A. Learning Objectives:

B. Database Marketing:

1. What Is a Database?

2. The Need for Databases:

3. Elements of a Database:

4. Using Marketing Databases for Marketing

Intelligence:

5. Ways to Gather Consumer Data:

6. Types of Databases:

7. Value-Added Databases:

8. Data Mining:

9. Benefits of Database Marketing:

C. E-Commerce:

D. Relationship Marketing:

1. The Packaging Is the Message:

2. Three keys to Relationship Marketing:

E. Marketing Intelligence:

1. Customer DNA:

2. Customer Analysis:

3. Segmentation:

F. Summary:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 100 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: