Marketing Concepts & Applications - Marketing Research

Curriculum Design And Instruction To Teach

Marketing: Marketing Concepts & Applications:

Marketing as Decision Making and Information

Gathering: Marketing Research:


Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:



Topics Include:


* Introduction:

I. Marketing Research:

1. Overview of the Marketing Research Process:

A. The Nature of Marketing Research:

B. Eliminating Error: The Scientific Approach:

C. Research Stages: Exploratory and Conclusive:

D. Steps in the Research Process:

II. 1 Formulate the Problem:

A. Defining the Problem:

B. Setting Objectives:

III. 2. Determine Information Needs and Sources:

A. Information Needs:

B. Secondary Sources:

IV. 3. Design the Questionnaire:

A. Types of Research Methods:

B. Principles of questionaire Design:

C. Techniques for Collecting Behavioral Data:

V. 4. Design the Sample:

A. Probability Sampling:

B. Nonprobability Sampling:

C. Sampling accuracy and costs:

D. A Trade-Off:

VI. 5. Collect the Data:

VII. 6. Process and Analyze the Data:

VIII. 7. Report the Information:

IX. Sources of Error in Marketing Research:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 75 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: