Marketing Concepts & Applications - The Controllable Variables Of Marketing - The Marketing Tasks

Curriculum Design And Instruction To Teach

Marketing: Marketing Concepts and Applications:

The Controllable Variables of Marketing: The

Marketing Tasks:


Author: Charles Hayes:


Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:



Topics Include:


* Introduction:

I. The Controllable Variables of Marketing:

The Marketing Tasks:

A. Marketing Research:

B. The Product:

C. Brands and Trademarks:

D. Packaging:

E. Pricing:

F. Discounts:

G. Channels of Distribution:

H. Physical Distribution:

I. Advertising:

J. Personal Selling:

K. Sales Promotion:

L. Public Relations:

M. Services:

N. Warranties:

O. Post-Exchange Servicing:

II. The 4 P's:

A. Communication:

B. The Marketing Mix:

III. The Perrier Story: Matching The Market

with the Marketing Mix.

IV. The Marketing Program:

A. Strategic Planning and Information Gathering:

B. Developing the Marketing Mix:

C. Integrating the Marketing Mix:

D. Controlling the Marketing program:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

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* 2007 Charles Hayes: