A Strategic Approach - The Mission Statement

Curriculum Design and Instruction To Teach

Marketing Management For The Hospitality

Industry: A Strategic Approach: The

Mission Statement:


Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
|a|. Subject-Questions-Answers:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
Key Word/Phrases:
Learning Objectives:
A Limited Glimpse:


Topics Include:


* Introduction:

A. Mission Statement:

1. The Place Of The Mission Statement

In The Planning Process:

2. The Need To Put The Mission Statement In

Writing:

3. Purpose:

4. Components Of The Mission Statement:

a. Characteristics:

b. Goals:

c. Philosophies:

5. Drucker's Questioning Sequence:

6. Examples Of Mission Statements:

a. The Ritz-Carlton:

b. The Bryan House:

c. City Grill:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 50 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: