A Strategic Approach - Objectives

Curriculum Design and Instruction To Teach

Marketing Management For The Hospitality

Industry: A Strategic Approach: Objectives:


Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
|a|. Subject-Questions-Answers:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
Key Word/Phrases:
Learning Objectives:
A Limited Glimpse:


Topics Include:


* Introduction:

A. Objectives:

1. Characteristics:

2. Management By Objectives:

3. Long-Term Objectives:

a. Accuracy:

b. Process For Setting Long-Term Objectives:

c. Reducing Strategic Myopia:

d. Objective Ambiguity:

e. Categories For Objectives:

f. Social Responsibility:

g. Profitability:

h. Productivity:

i. Employee Development:

j. Employee Relations:

k. Competitive Position:

l. Technology:

4. Annual Objectives:

a. Relationship To Long-term Objectives:

b. Supporting Objectives:

c. Social Responsibility:

d. Profitability:

e. Employee Development:

f. Employee Relations:

g. Competitive Position:

h. Technology:

5. The Bryan House and City Grill Objectives:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 75 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes: