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Webonomics
Nine essential principles for growing
your business on the world wide web
Hardback book with Dust Jacket by Evan I. Schwartz
Copyright 1997 by Evan I. Schwartz
" Webonomics: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. "
Contents include:
" Introduction: The Foundation of Webonomics
One: The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience
Two: Marketers Shouldn't Be on the Web for Exposure, but for Results
Three: Consumers Must Be Compensated for Disclosing Data About Themselves
Four: Consumers Will Shop Online Only for Information-Rich Products
Five: Self-Service Provides for the Highest Level of Customer Comfort
Six: "Value-Based Currencies" Enable You to Create Your Own Monetary System
Seven: Trusted Brand Names Matter Even More on the Web
Eight: Even the Smallest Business Can Compete in the Web's Global "Marketspace"
Nine: Agility Rules- Web Sites Must Continually Adapt to the Market
Epilogue- The Web Effect- How It's Changing Life As We Know It
Appendix: A Directory of Important and Intriguing Web Sites "
It is in very good condition with minor wear to the dust jacket.
No torn or ripped pages. No markings or writing.
FREE Shipping
Contiguous US 48 states ONLY.
:: Thank you ::
Nine essential principles for growing
your business on the world wide web
Hardback book with Dust Jacket by Evan I. Schwartz
Copyright 1997 by Evan I. Schwartz
" Webonomics: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. "
Contents include:
" Introduction: The Foundation of Webonomics
One: The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience
Two: Marketers Shouldn't Be on the Web for Exposure, but for Results
Three: Consumers Must Be Compensated for Disclosing Data About Themselves
Four: Consumers Will Shop Online Only for Information-Rich Products
Five: Self-Service Provides for the Highest Level of Customer Comfort
Six: "Value-Based Currencies" Enable You to Create Your Own Monetary System
Seven: Trusted Brand Names Matter Even More on the Web
Eight: Even the Smallest Business Can Compete in the Web's Global "Marketspace"
Nine: Agility Rules- Web Sites Must Continually Adapt to the Market
Epilogue- The Web Effect- How It's Changing Life As We Know It
Appendix: A Directory of Important and Intriguing Web Sites "
It is in very good condition with minor wear to the dust jacket.
No torn or ripped pages. No markings or writing.
FREE Shipping
Contiguous US 48 states ONLY.
:: Thank you ::
