Because of Ultra Foundation’s ultra-concentrated pigment level, a little goes a long way and it easily builds from sheer to full coverage. It’s a light-weight emulsion that perfects skin tones and floats on the skin and can also be used to custom tint a moisturizer.

The silicones in Ultra Foundation's top-secret formulation create an optical blurring effect that diminishes the look of fine lines and wrinkles, creating the illusion of a smoother, more uniform skin with a naturally dewy finish. No wonder it's the foundation of choice for stars like Kelly Clarkson and Lady Gaga!

It’s worth repeating that thanks to Ultra Foundation’s silicone-based formula, no primer is needed. And it’s the perfect primer for eyes and lips.

Ultra Foundation’s oil-free formula hydrates skin and does not require powder for setting. Not having to powder means you can preserve your skin’s dewy finish. Powdering often accentuates the look of fine lines or wrinkles and every makeup artist knows that’s aging!

The silicones in the formula ensure a long lasting, moisture, heat and oil-resistant finish that doesn’t crack, settle or fade. That’s because the silicone molecule is bigger than human pore, enabling it to float on the skin without settling into pores, fine lines or wrinkles. It also has soft focus properties that create optical blurring, diminishing the appearance of fine lines and gives the illusion of smoother, more uniform skin. Ultra Foundation stands up in the most humid and dry environments.

Why no SPF? It's no secret to pro makeup artists that products with SPF flash white. Ultra Foundation is THE product of choice if you're anywhere near a camera. More importantly, SPF isn’t effective in cosmetics! We urge you to find a good sunscreen and use as directed. Read more about SPF.