Communication As A Management Tool

Year:2007,Binding:Hardcover,Pages:280,Language:English, Description:- , About The Author:- If there were a contest about the range of experience of a person, Prof. Adarsh Kumar Varma, would be very near the top of the table. He was distinguished a field, journalist for 33 years and rose to become the Editor of a daily, a weekly and a quarterly. Next he took up teaching and rose to become the Head of the Department of News Agency Journalism at the Indian institute of Mass Communication. Simultaneously he conceptualized the discipline of Advanced Journalism. The next stop was teaching the role of communication in management for the benefit of MBA students. All this while he kept on writing, writing, writing. There are more than 10000 published articles, and more are being written every month. There are six books including one with the tell-tale title Advanced Journalism. This, the seventh one, discusses his latest love, communication for management. Prof. Varma figures in INFA Yearbook 1986. Reference Asia, Vol. V and Learned Asia, Vol. I., Contents:- Foreword