Do Less Work, Make More Money

Contents
Acknowledgements viii
Forward ix
About the Author: Leon Jay xi
Chapter 1. Why Read This Book 12
Chapter 2. Failure is the First Step to Success 26
Chapter 3. Forward Thinking Will Make You More Money 33
Chapter 4. The Bones of Your Online Business 43
Chapter 5. To Passion or Profits? 52
Chapter 6. Your Financial Success Depends on Your Team 61
Chapter 7. Marketing Comes Before You Create Your Products (Not After) 82
Chapter 8. Product Creation 93
Chapter 9. Servers, Security and Payment Processors: The Nitty-Gritty 127
Chapter 10. The Psychology of the Sales Process 136
Chapter 11. Is the Money Still in the List? The Art of E-mail Marketing
162
Chapter 12. Copywriting is So Much More Than Words 183
Chapter 13. Design Elements to Rocket Your Conversions 199
Chapter 14. Good Marketing Removes the Need to Sell
(24 Advanced Conversion Secrets) 207
Chapter 15. Traffic: The Life-Blood of Your Business 222
Authority Blog 232
Review Blogs 233
Guest Blogging 235
Article Marketing 238
Niche Forums 245
Social Bookmarking 248
Tutorial Sites 250
Classified Ads 252
Video Marketing 254
Podcasts 257
Social Networking 260
Google AdWords 262
Chapter 16. Affiliate Recruitment and Management 267
Chapter 17. Customer Support 281
Chapter 18. Testing and Tracking 292
Chapter 19. The Surprising Truth About Success and Creating a
Sustainable Business 298
The Bonus Chapters… 313
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