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Moet Chandon Cremant Imperial Poster 12x36 Alphonse Mucha Art Nouveau
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This Moet & Chandon - Cremant Imperial Poster measures 12 x 36 inches.
Semi art nouveau artist Alphonse Mucha created the poster entitled Moet & Chandon - Cremant Imperial in 1899. It was commissioned by the famous Moet & Chandon champagne house in Paris in order to market their Cremant Imperial champagne to the public.
The poster is a composition of elegantly flowing lines, soft colors, and intricate details. By using hues of browns, pinks, whites, and blues, the artist aimed to induce the poster with sophistication, an attribute that would hopefully attract the finest of champagne connoisseurs.
Mucha developed a technique uniquely his own. The artist refused to be categorized, and so he achieved his own status by adding a personal twist to art nouveau. It consisted of using traditional flowers, hair motifs, as well as swirling lines. He had an inimitable talent for incorporating a multitude of designs in a single frame.
Author Paul Johnson states in his book Art: A New History: One warms to Alphonse Mucha because he tried so hard to bring art into the lives of the people - his greatest passion - by designing first class posters, advertisements, labels for soap, toothpaste and butter, mosaic panels for municipal swimming pools, crockery, textiles, jewellery (the snake bracelet and ring he designed for Sarah Bernhardt, executed by Fouquet, is perhaps the finest piece of costume jewellery ever created), postage stamps, calendars, letterheads and every conceivable kind of illustrative work. His way was based on a strong composition, sensuous curves derived from nature, refined decorative elements and natural colors. The Art Nouveau precepts were used, too, but never at the expense of his vision.
Semi art nouveau artist Alphonse Mucha created the poster entitled Moet & Chandon - Cremant Imperial in 1899. It was commissioned by the famous Moet & Chandon champagne house in Paris in order to market their Cremant Imperial champagne to the public.
The poster is a composition of elegantly flowing lines, soft colors, and intricate details. By using hues of browns, pinks, whites, and blues, the artist aimed to induce the poster with sophistication, an attribute that would hopefully attract the finest of champagne connoisseurs.
Mucha developed a technique uniquely his own. The artist refused to be categorized, and so he achieved his own status by adding a personal twist to art nouveau. It consisted of using traditional flowers, hair motifs, as well as swirling lines. He had an inimitable talent for incorporating a multitude of designs in a single frame.
Author Paul Johnson states in his book Art: A New History: One warms to Alphonse Mucha because he tried so hard to bring art into the lives of the people - his greatest passion - by designing first class posters, advertisements, labels for soap, toothpaste and butter, mosaic panels for municipal swimming pools, crockery, textiles, jewellery (the snake bracelet and ring he designed for Sarah Bernhardt, executed by Fouquet, is perhaps the finest piece of costume jewellery ever created), postage stamps, calendars, letterheads and every conceivable kind of illustrative work. His way was based on a strong composition, sensuous curves derived from nature, refined decorative elements and natural colors. The Art Nouveau precepts were used, too, but never at the expense of his vision.
