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Dr. Bronner's
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Emanuel Bronner was a third generation master soap-maker from an orthodox Jewish family in Heilbron, Germany, where he was certified as a master soap-maker under the rigorous guild system of the time. He was the heir to the family's soap factory and business, but rebelled against his father and came to the United States in the late 1920's. After the Nazis nationalized the soap factory in 1938, his parents and most of his family died in the Holocaust.
Dr. Bronner initially worked as a consultant to various soap companies in the U.S. However, most such companies were converting to the complicated synthetic surfactant formulations that comprise modern body care products, so he struck out on his own in the late 40's. His ecological castile soaps and message of peace resonated powerfully with the counter-culture of the 60's and 70's, and he became an icon of the time.
Dr. Bronner's essential vision and philosophy were born out of the fate of his family and the Holocaust, and are emphatic that we are all children of the same divine source: people must realize that we are "All-One!," and that the prophets and spiritual giants of the world's various faith traditions all realized and said this. Dr. Bronner was also grounded in a powerful ecological consciousness, and the soaps were an extension of this simple, natural and 100% environment-friendly.
Emanuel Bronner was a third generation master soap-maker from an orthodox Jewish family in Heilbron, Germany, where he was certified as a master soap-maker under the rigorous guild system of the time. He was the heir to the family's soap factory and business, but rebelled against his father and came to the United States in the late 1920's. After the Nazis nationalized the soap factory in 1938, his parents and most of his family died in the Holocaust.
Dr. Bronner initially worked as a consultant to various soap companies in the U.S. However, most such companies were converting to the complicated synthetic surfactant formulations that comprise modern body care products, so he struck out on his own in the late 40's. His ecological castile soaps and message of peace resonated powerfully with the counter-culture of the 60's and 70's, and he became an icon of the time.
Dr. Bronner's essential vision and philosophy were born out of the fate of his family and the Holocaust, and are emphatic that we are all children of the same divine source: people must realize that we are "All-One!," and that the prophets and spiritual giants of the world's various faith traditions all realized and said this. Dr. Bronner was also grounded in a powerful ecological consciousness, and the soaps were an extension of this simple, natural and 100% environment-friendly.
