Massaging of hair & scalp with a proper nutrient hair oil gives additional nutrition to the scalp and prevents hair loss. Massaging also increases the blood circulation in the scalp & this keeps the hair roots strong. Aids in luxuriant hair growth and also prevents the scalp from getting dry. It is also customary to apply the oil(along with other oils - coconut oil, sesame oil, caster oil )and allow it to soak for some time before a hair bath. Other items like hibiscus flower, karuvaepilai(curry leaves) are dried and added to oil, to futher aid in hair growth and color.