Herbert "Herb" Alpert (born March 31, 1935) is an American musician most associated with the group variously known as Herb Alpert & The Tijuana Brass or as Herb Alpert's Tijuana Brass or just TJB for short. He is also famous for being a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold).

Alpert's musical accomplishments include five number one hits, twenty-eight albums on the Billboard charts, eight Grammy Awards, fourteen Platinum albums and fifteen Gold albums. As of 1996, Alpert had sold 72 million albums worldwide.
Born in Los Angeles, California, Alpert began trumpet lessons at about the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented with recording on this crude equipment. After graduating from Fairfax High School in 1952, he joined the U.S. Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing a career in music. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. He graduated with a BM in 1954.

In 1957, Alpert teamed up with Lou Adler, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became top twenty hits, including "Baby Talk" by Jan and Dean, "Wonderful World" by Sam Cooke, and "Alley-Oop" by The Hollywood Argyles and by Dante and The Evergreens.[2] In 1960, Alpert began his recording career as a vocalist at RCA Records under the name of Dore Alpert, where he recorded early vocals.

"Tell It to the Birds" was recorded as the first release on the Alpert & Moss label, Carnival Records. When Herb & Jerry found that there was prior usage of the Carnival name, their label became A&M Records.

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