Freedom of Choice is the third studio album by the American new wave band Devo. It was originally released in May 1980 on the Warner Bros. label. The album contained their biggest hit, "Whip It", which hit No. 8 and No. 14 on the Billboard Club Play Singles and Pop Singles charts, respectively. Freedom of Choice peaked at No. 22 on the Billboard Pop Albums chart.
Devo (/ˈdiːvoʊ/, originally /diːˈvoʊ/) is an American rock band from Akron, Ohio, formed in 1973. Their classic lineup consisted of two sets of brothers, the Mothersbaughs (Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 Billboard chart hit in 1980 with the single "Whip It", the song that gave the band mainstream popularity.
Devo is known for their music and stage shows mingling kitsch science fiction themes, deadpan surrealist humor and mordantly satirical social commentary. Their early, pre-Warner Bros. dissonant songs use synthetic instrumentation and time signatures proven influential on subsequent popular music, particularly new wave, industrial, and alternative rock artists. Devo (most enthusiastically Gerald Casale) was also a pioneer of the music video, creating clips for the LaserDisc format, with "Whip It" getting heavy airplay in the early days of MTV.
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