Are you a true blonde? Of course you are! Finally, the first safe color for the hair down there.
BLONDE betty answers the true blonde question. BLONDE betty color for the hair down there naturally colors or enhances to match your glorious locks above.
Follow the easy directions for safe color. Natural-looking. No mess. No drip. Use it every time you color!
Be true to your blonde! Color kits include everything you'll need to lighten and color! ...get your betty ready!
History:
As I saw women leaving the salon, I couldn’t help noticing that some would linger by the door. After a few minutes, their colorist would come back with a little paper bag, hand it to them and send them cheerfully on their way.

When I inquired about this mysterious ritual, the receptionist said: “Per sotto, per farli combaciare,” meaning: “For the hair down there...to make it match.” I thought," How genius... A home coloring kit for the hair down there!” I knew there were no specialized products like this in America.

Obviously, all blondes in the world want to be true blondes. Redheads and dark-haired women, their natural true color, too. I couldn’t get the idea out of my mind.
Sophisticated women, who spent time and lots of money getting their hair color just right, had no solution for coloring the hair down there. They were totally overlooking this crucial beauty area. We even found blondes who had tried to do it themselves using off-the-shelf products with terrible results. It was clear women (and even some men!) were desperate for a product like this.

Over the next two years, I worked with our manufacturer to perfect a product that would address this need. I even consulted a toxicologist to make sure that the formulation we were creating would be safe to use near this sensitive area.

It’s been quite a journey. But I’m thrilled to be sharing my discovery of our easy-to-use bettyTM colors with you. We call them BLONDE betty, BROWN betty, AUBURN betty and BLACK betty.

I also came up with a hot pink color not just for special occasions - our FUN betty. Response has been so terrific that we’re already working on more fun betty colors. When they’re here, we’ll be delighted to let you know.