First, it is specific not general. The second distinction is that it provides layout recipes you are free to copy. While most design books present other people’s work as inspiration with the understanding you won’t copy designs outright—this book include professional-quality newsletters designed specifically for you to use in any way you choose. You are free to, in fact encouraged to, borrow any idea you find in whole or in part.
The combination of easy-to-understand instructions, extensive design and production guidance, and detailed recipes makes it an essential hands-on reference for anyone.