Length: 230 pages
Height: 9.8 x 6.5 x 1.0
Weight: 2 lbs.
SOG: Nearly new, book appears to be unopened, tight, no writings, no hi-lites
A $2 billion industry, stock car racing is undoubtedly the fastest growing entertainment sports business in the country. From its legendary beginnings as souped-up transportation for moonshine runners to its current status as a commercial phenomenon, stock car racing has always been closely linked with business. Robert Hagstrom takes the first insider's view of the business side of this sport whose popularity has superseded baseball, football, and yes, even basketball.
Hagstrom (The Warren Buffett Way, LJ 11/1/94) looks at the business side of what is the second-largest spectator sport in the United States. Unlike stick-and-ball sports, which are guided by a governing body of team owners, NASCAR (National Association of Sports Car Racing) is wholly owned by one family, the Frances. NASCAR has three guiding principles: parity, safety, and cost, and its rules are structured so that money alone does not guarantee success on race day. Part of its success is in limiting venues; in each particular class, there is only one race on a given weekend, which avoids the dilution of hockey, basketball, and baseball. All this pays off in advertising revenue: racing fans know who sponsors teams and events, and they reciprocate by buying. What NASCAR has found almost intuitively is a lesson that Harley Davidson learned the hard way: it is better to have demand over product availability. Given the popularity of auto racing, this book will be of interest to most public libraries. Steven Silkunas, DCO, SEPTA/FRONTIER, Conshohocken, Pa.