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This is a refreshing approach to clear communication where the needs of the client are paramount. The principles of clear communication give your business a positive image as efficient, responsive and friendly.
Isn’t that the way you want your customers and clients to see you?
Master the use of plain, clear language in all forms of business communication; it is authoritive without being prescriptive, and is a sure way to gain an advantage over your competitors. It will save you time, and time is money!
It will provide you with the basic skills to produce documents that are shorter, clearer, and more focussed; and there will be fewer client queries.
Information isn’t the same as understanding. Many courses are designed to just share information. In some cases, that’s fine. But, there are some courses that are performance-based, such as this one, and therefore we need to change how the reader thinks and acts, rather than just regurgitate facts.
When we offer valuable information we’re not looking for them to just know that information. Instead, we want them to use the information in context in order to make good decisions.
This ebook is a working course with exercises to reinforce the information presented, and there are answers at the back of the book!
It will be an excellent addition to ‘Letter and Report Writing – Using Plain Language’ and ‘Language Skills’ both by Shirley Robbins.
Chapters 1-2: Since English has become the business language of the world we stress the importance of clear language in business communication There is an interesting section on the origins of English, and linguists – those who study languages – predict that English will continue to absorb foreign words at an ever-increasing rate as the numbers of non-mother tongue speakers increase. To ensure that everyone understands your communication use plain, clear language.
Chapter 3: The communication process is explained and barriers to clear communication are discussed.
Chapter 4: Why use the word ‘remunerate’ when ‘pay’ is shorter, and everyone will understand? Similarly, why use the term ‘in conjunction with’ when simply writing ‘when’ is simple, short and clear?
Chapter 5: Call it what you will – jargon, officialese, gobbledygook! They all describe the wordy style of Victorian business writing, as well as the jargon still used by the legal profession. What does the following sentence mean? ‘Please find enclosed the document for your esteemed perusal and subsequent signature.’ Simple – ‘Please read and sign the enclosed document!’
Chapters 6 and 13: Words are arranged in a sentence to convey information and these are then grouped in paragraphs for clarity and continuity of context. Good sentence and paragraph structure is vital for clarity and understanding.
Chapters 7 and 8: Deal with ‘audience’ and ‘purpose’ – that is the people with whom you are communicating, and why you are doing so. It is also important to consider the style in which you write, as well as the register and tone that you use.
Chapter 9: Gives an interesting insight into the importance and the methods used to test the reading level of a particular text. This is especially useful when you have to communicate with people of differing educational abilities and foreign language speakers.
Chapters 10, 11, 12 and 14: Deal with ‘a little bit of grammar’. Most of us have forgotten the grammar we learnt at school! This will refresh your memory and help you to write clearly and correctly.
Chapter 15: This is an interesting look at ‘Mind Mapping’ and ‘Brain Storming’ as methods for creative thinking; problem solving; information collection and collation; as well as preparation of a speech, and revision.
Chapter 16: Deals with different types of business communication such as memos, telephone messages, telegrams and the uses and misuses of email.
Chapter 17: and finally the good news – the answers to the practice exercises!
It is impossible to say which is the most valuable chapter; all contain useful information that will help anyone in business to produce clear, concise and effective communication.
Use this eBOOK together with the eBOOKS ‘Language Skills’ and ‘Letter and Report Writing’, in the series ‘Using Plain Language’ by Shirley Robbins.
About the author:
Shirley Robbins has 35 year's teaching experience and 14 years of consulting and training all aspects of Business Communication in Plain Language to government, municipalities, corporate business, as well as facilitating Public Seminars. She has trained German students in Cape Town and also in Berlin (Germany); trained throughout South Africa as well as in Swaziland.