LIFE Magazine, December 14, 1936 (fourth issue). Full page advertisement for THE PLAINSMAN with Gary Cooper, directed by CB DeMille, Gus Gennerich at Rio, President Roosevelt at Rio, Battle of the Fence, Dress Designer, Life Class, MOVIE: Lost Horizon, a 6-day bicycle race in Madison Square Garden, Salvador Dali exhibition at Museum of Modern Art New York, Mrs. Simpson, Depressed Areas, Gold, Camera Overseas, Mother of Parliaments, Mt. Mystery. A NOTE TO OUR CUSTOMERS: While 99% of our LIFE magazines are price fixed at $24., the first six issues from 1936 are quite scarce. However, our prices on these six issues are very competitvely priced.