Title: The Hucksters
Author: Frederic Wakeman
Publication Year: 1946
Publisher: Rinehart & Company
ISBN/LoC: none listed
Format: Hard Cover w/Jacket
Special Attributes: Book Club Edition, jacket design by Arthur Hawkins, Jr.
Used Condition: tight binding, clean text, no marks, not ex-library, edge worn jacket protected in new archival Brodart cover
Description from dust jacket:
The shocking part of Frederic Wakeman's second novel is the fact that this gorgeous satire on the radio-advertising-soap business is actually not a satire after all. It just sounds that way.
There are too many men like sadistic Old Man Evans, who snakes the long whip of his money power about the legs of a horde of employees, imposes his monotonously successful selling ideas on men of brains, makes and breaks radio talent -- and sells Beautee Soap.
There are men like Kim, too, who are so involved in keeping a huge advertising business together that when the whip strikes, they merely say "Check!" and wait for the next lash.
And there are men like Victor Norman, the central character of this royally racy novel, who know very well the phony basis of it all, who can withstand the Evanses up to a point, and who are, with it all, vulnerable when at last a man -- or a woman -- is able to penetrate the crust of their cynicism and success.
Kay and her two children snapped Norman out of the Hollywood-Radio City rat race. It was also Kay who turned into a conviction Vic's theoretical knowledge that somewhere in the world great women existed -- a conviction and a shattering emotional experience -- and Kay's husband was away at war.
It is the impact of this realization upon the mad, incredible, yet actual world of radio advertising that makes THE HUCKSTERS the fine novel it is.
About The Author (from back cover):
Until his first book, SHORE LEAVE, was published, Frederic Wakeman belonged to that large army of professional writers who never see their names in print. They are the reporters, the writers of advertising and radio scripts. In New York you see them leave their advertising agency offices on Park or Madison Avenue -- and after a hard day, these anonymous but not inarticulate word-weighers will confess, nostalgically, that someday "I'll quit and write a book." They never quit and few of them ever have, or take the time to write a book. Except for the war, in all probability Wakeman would have conformed to the pattern of the New York advertising man, stringing together words for ads and radio shows. He joined the Navy, was in for a year, spending a brief stint on Pacific duty and wound up in a naval hospital. SHORE LEAVE was the natural result of a writer with time on his hands plying his trade.
Published in 1944, SHORE LEAVE within a year of its publication had gone into seven printings, and impressed John Marquand as being "one of the best pieces of fiction I have read about this war to date."
Mr. Wakeman is a Kansan by birth, a newspaperman by inheritance, and a New Yorker by choice. He was graduated from Park College, Missouri, worked on the new defunct Kansas City Journal Post, and from there went into advertising and radio work, which has taken him from coast to coast. He is thirty-five years old, with a wife and two children.