Book in good condition. Has stain on first page from price sticker on DJ. Shelf wear on DJ. 2 ? inch tear from top left front corner. Also small quarter inch tears on bottom left front, top right corner, and middle top of back. pages. HardCover Binding. Year: 1982. ISBN: 0671440365. Patrick Kaplan is president of UBS, the fourth-ranked and least profitable television network. He knows that he has one, at most two, seasons to get UBS out of the ratings cellar. He is astonished to learn from Ellis Coughlin, his vice-president for research, that the television ratings techniques are scientifically unreliable.