Light shelfwear to edges and boards. DJ not clipped. Pages tight and clean with some yellowing due to age. 179 pages. HardCover Binding. Year: 1977. ISBN: 0814454534. Can you get your message across to the right people-all the time? The author has examined the elements of effective communication, and set these forth in a clear, straight-forward book that develops skills which can be learned, enjoyed and used to promote a successful career. Mr. Weiss first establishes the essential criterion of developing audience-directed communication. By analyzing the needs of the intended audience, one can establish the style and form for the most effective message. At times a simple conversation will do, but the reader is shown techniques for developing letters, reports, memos and even procedure manuals.