Very light shelfwear to edges and boards. Book appears unread. Pages tight, crisp and clean. Remnants of a price sticker on front bottom right DJ. 314 pages. HardCover Binding. Year: 1997. ISBN: 0887308139. Provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts-and real-life, real product examples of families, individuals, and their buying patterns. The definitive guide to targeting your business's products and services to your ideal consumers.