The collagen is found in bones, nails and cartilages. Collagen is regularly described as the building blocks of skin. It therefore has a key role to play in creating and maintaining healthy skin all over the body. It has, however, been scientifically shown that it diminishes at a rate of approximately 1.5% per annum from the age of 25 years onwards.Collagen is for healthy hair, nails and skin. It is a powerful long-term anti-ageing protein. It plumps up skin, reduces lines and wrinkles, improves skin's elasticity and suppleness, produces a firmer more even toned skin and helps to achieve a glowing, radiant complexion.