This is for the Little Hans the Chocolate Maker doll, issued by Nestle in 1969 (and dated "1969 The Nestle Co" on the back of his head). He's posable with moveable arms and legs and his head twists.
Little Hans was the mascot for a Nestle Quik from 1969-1972 after taking over from Farfel and Danny O'Day. He was displaced by the hugely successful and popular Quik Bunny (who first appeared in 1973).
The doll measures a full 12" and his red moustache is complete, full and soft. There is some rubbing to his hard vinyl head, but with minimal paint loss. He has his original shirt, overalls and amazingly enough, the removable vinyl shoes (the shoes are almost always missing)! I do not believe the socks/lederhosen are original (I think they were originally red), although those are, oddly enough, easily replaceable. The shirt does have a quite a few thin spots and chips (the chips are like holes, but only in the top layer of fabric - they don't go all of the way through, but white does show through them). On the back of his shirt, at the shoulders, this chips are more like splits, but again do not go all the way through. There are also 2 small stains to the front of his shirt, and one to the back of his shirt. His original red tie is present and has curling. When you shake or move the doll, you can here something rattle inside.
Very cool and desirable ad mascot doll, and even better due to the presence of the original shoes! Pictures done on a scanner.