How I Built Orvis by Mixing Business and Sport. A different kind of business book, by a different kind of businessman. When Leigh Perkins bought the Orvis company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. But Orvis was a treasured brand that had pioneered the mail-order business more than one hundred years before, and Perkins believed he could make it grow. Over the next thirty years he built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. HB with DJ and has 193 pages. Pub. Atlantic Monthly Press stated First Edition ISBN 0871137577DJ Like New/tiny tiny marks, Covers Like New/tiny tiny dings, Pages Like New/small red marker line on bottom book edge.